Briar Rose

The colour story
Briar Rose draws inspiration from the romantic shades of autumn florals and fading summer blooms. Soft blush and dusky rose are deepened with berry and plum tones, creating a feminine yet contemporary palette with plenty of warmth and depth.

The collection
This wholesale Italian knitwear collection features bestselling ponchos, tunics, tank tops, jumpers, snoods, wrist warmers and scarves in soft cashmere blend and alpaca blend yarns. Made in Italy and designed to coordinate across the colour story, the collection offers versatile knitwear that can be layered, mixed and matched throughout the autumn and winter season.

Why retailers love it

  • Easy to merchandise – coordinated shades and recurring bestselling styles make it simple to create an inviting, colour-led rail.
  • Great for upselling – matching scarves, snoods and wrist warmers offer natural opportunities to add accessories to a knitwear purchase.
  • One size means simpler selling – versatile one-size styles reduce sizing complications and the need for customers to use changing rooms.
  • Perfect for gifting – accessories and easy-to-wear knitwear make attractive gift options across a range of price points.
  • Easy to reorder – the dedicated colour story makes it straightforward to return to the collection page and identify colours and styles for replenishment.
Briar Rose